New Product Release: Mas Agave Premium Hard Seltzer
This announcement is the first of its kind for us at Founders – a true watershed moment for our brewery. We’re moving beyond beer and heading into an entirely new frontier. Introducing…
Más Agave Premium Hard Seltzer
Creativity. Flavor. Innovation. Our high-quality approach brought us to the forefront of the beer conversation. It also leads us here: meet Más Agave Premium Hard Seltzer. We’ve elevated your usual seltzer by adding premium ingredients: blue agave nectar, cane sugar, real fruit juice and a dash of sea salt for good measure. With a bold aroma and crisp taste, it’s a refreshing foray into the future. 4.5% ABV.
Like many good things, Más Agave Premium Hard Seltzer was born out of necessity. The wife of our VP of Marketing, Sandy, thought Más Agave (the beer) was a bit too strong. So, he cut it with some seltzer and she absolutely loved it. Sandy brought the concept to Mike (CEO) and they tested it by going to the taproom, buying some bottles of Más Agave and getting some seltzer water from the bar – BOOM! a new product concept was born. Our Brewmaster and R&D Brewer then spent months honing the recipe in – they took the same craft approach used for our beer for this seltzer – and came up with the most refreshing and great-tasting seltzer ever. It’s just so incredibly good.
Más Agave Premium Hard Seltzer will be available in 6-packs of 12oz cans in two different flavors: lime and strawberry and for the very first time in our history, a variety 15-pack of 12oz cans will also be released with grapefruit as the third flavor. 6-packs, variety 15-packs and draft will start shipping to MI, IL, AZ, TX, FL, PA, NJ, MA and NV (Las Vegas only) and be available at retailers in October 2020. Más Agave Premium Hard Seltzer will become available nationwide in the spring of 2021!
Find nutrition info here:
Más Agave Premium Hard Seltzer Strawberry
Más Agave Premium Hard Seltzer Lime
Más Agave Premium Hard Seltzer Grapefruit